Overview

We are looking for a passionate Marketing Officer to plan and oversee the organization’s marketing activities and campaigns.

Responsibilities:

-Develop strategies and tactics to get the word out about the company and drive qualified traffic
-Deploy successful marketing campaigns and own their implementation
-Participate in content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, etc.
-Produce valuable and engaging content for the website and blog that attracts and converts target groups
-Build strategic relationships and partner with key industry players, agencies and vendors
-Be in charge of marketing budget and allocate/invest funds wisely
-Measure and report performance of marketing campaigns, gain insight and assess against goals

Required Qualifications:

-BS/MS degree in marketing or a related field
-Spoken and written fluency in English
-Proven experience in marketing
-Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
-Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
-Experience in setting up and optimizing Google Adwords campaigns
-Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
-Up-to-date with the latest trends and best practices in online marketing and measurement

About BetConstruct

BetConstruct develops, provides and manages a complete range of products for online and land-based gaming companies. While we specialize in Sportsbooks, our product range also includes a great selection of Poker, Skill, Virtual and Casino Games, including Live Dealer. Our robust back-end, along with content, marketing and risk management tools presents a powerful solution for any betting business. Today BetConstruct serves clients based in Europe, Russia, Central and South Eastern Asia, and Africa. Backed by a powerful team of over 1000 employees (traders, developers and other specialists) and informed by over 10 years of experience, we provide true 24/7 support to our clients, and respond quickly to changes in regulatory and consumer requirements.