Overview

Responsibilities:

  • Plan, test, and execute mobile app marketing campaigns in all necessary platforms.
  • Seek out and develop new marketing opportunities.
  • Assist in the strategic development of social media platforms (Facebook, LinkedIn, Instagram etc.).
  • Manage paid mobile search and display advertising.
  • Run campaigns utilizing growth hacking, A/B and multivariate testing.
  • Develop and execute App Store Optimization strategies. Organize and analyze statistical data for social media platform promotion.
  • Work closely with team members, take part in brainstorm meetings, develop joint strategies and find out possible mistakes and incorrectness when they may occur.
  • According to existing law and regulations take responsibilities which reasonably may be required from time to time.

Required Qualifications:

  • BA’s and MA’s degree in information technology, marketing and other related fields.
  • At least 2 years’ of relevant experience.
  • At least 1 year of experience in app marketing
  • Strong analytical skils, familiarity with Google Analytics, FireBase, AppsFlyer or/and AppFollow.
  • Fluency in Armenian, Russian and English languages.
  • Strong understanding of customer and market trends.
  • Data driven direct ROI performance reporting/analysis.
  • Expertise in campaign optimization tactics for CPA, CPC, CPI and revenue sharing models.
  • Technical SEO and SEM - Experience with App Store Optimization.
  • Passion for mobile and app industry.
  • Ability to work within deadlines, under pressure and in different directions simultaneously.
  • Willingness to integrate into a big rhythmic team.
  • Ability and willingness to work in group.
  • Adherence to higher ethical working standards such as honesty, dedication and responsibility; innovative thinking skills, confidentiality and political neutrality.