Overview

Responsibilities:

 

Develop and implement digital marketing strategies for websites and social media platforms
 

Measure performance of digital marketing campaigns and assess against ROI and KPIs

 Create and manage social media marketing campaigns (Facebook, Instagram, YouTube,
LinkedIn, Twitter, Pinterest, forums, etc…)
 

Undertake constant keyword research (Arabic & English)

 Execute ongoing SEO developments including onsite technical changes, content related updates,
UX, social media, link building … etc.

 Generate SEO & social media reports and performance analysis

 Perform regular A/B testing to increase traffic, conversion rate and user engagement

Evaluate the competition for benchmarking and competitive best practices

Create and manage PPC campaigns and display ads

Required Qualifications:

Excellent verbal and written communication skills in both Arabic and English

Good experience in using the web & social media analytical tools

Good experience in CMS platforms (Joomla, WordPress ... etc.)

Good experience in Arabic & English creative copywriting

Experience in sourcing and managing content development and publishing

Experience in social listening and analytics to develop key learnings

In-depth knowledge and understanding of web search engines and social media platforms
(Facebook, Instagram, SnapChat, YouTube, LinkedIn, Twitter, Pinterest … etc)

Communicate information and ideas effectively in visually clear & strong presentations

Team player with confidence to take the lead and guide other employees when needed

Ability to generate engaging content in a creative writing style, adapting to different offline and
online platforms

Strong analytical skills and attention to detail

Highly motivated and able to work in a proactive environment

Ability to work under pressure and flexibility to work beyond regular working hours

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