Overview

Responsibilities:

  • Conduct analysis to inform growth targets and strategies to achieve them (e.g., consumer insights, competitive analysis, product mix, consumer segment penetration, investment/revenue scenarios, etc.)
  • Support the creation of presentations and other communications to disseminate franchise strategies and secure alignment
  • Provide regions with any analysis needed to translate high-level strategies into tactical plans
  • Identify, target and recruit franchise candidates within assigned markets through local advertising, sales flyers/brochures, industry groups, direct mail, trade shows, etc.
  • Develop and cultivates strong relationships with internal and external business partners and leverage those relationships when needed
  • Collaborate and communicate with colleagues maintaining consistency in the quality, integrity, and development of franchisees
  • Ensure that all legal, policy, regulatory and other franchising requirements are met and done so in a timely manner
  • Review and understand all legal documents, policies, procedures, regulations and manuals as required
  • Support the development of a social and paid media strategy related to project promotion
  • Gather information on licenses, restrictions, strategies and global marketing activations; ensure sharing across regions/segments
  • Maintain an up-to-date content on the website and calendar for each Franchisee
  • Organize marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed, prepare meeting minutes and summarize documents as requested

Required Qualifications:

  • Proficiency in spoken and written English and Russian (candidates without Professional Working Proficiency in both languages won’t be regarded)
  • 1-3 years’ experience in business strategy, consumer marketing, or other fields that require a combination of strategic thinking, analytics, consumer insights, marketing campaigns, product development, and strong creative vision
  • Experience in consumer marketing strategy and implementation
  • Positioning and brand development strategies
  • Business case development
  • Analytics in support of strategy development (e.g., market sizing, customer insights, P&L analysis, etc.)
  • Marketing campaign execution
  • Experience with project management, including developing and managing budgets is a plus
  • Experience working with financials and analytics
  • Strong PowerPoint and Excel skills

Benefits:

  • Competitive compensation with bonus potential
  • Professional learning in various areas of business
  • Professional development opportunities
  • Fun and multicultural environment