To boost on raising brand awareness and increase sales.


Trade Education:
- Serve as product knowledge expert for the brand via communicating features, benefits, heritage, know-how, KSPs and equity of the brand
- Educate trade reps, distributors, partners, VIP clients on KSPs of the brand
- Support distributors and consultants with training and organization of the tasting sessions
- Organize special tailor-made trainings for different target audiences considering their need and requirements Brand Engagement:
- Create and strengthen the link between clients/partners, sommeliers, and bartenders
- Work on development of new brand experiences considering current market trends
- Be actively engaged in HoReCa and wine community places advocating for Karas and communicating KSPs and brand core values Events:
- Act as a face of the brand and support branding as required
- Assist in planning and execution of key local/ad hoc events
- Support large scale trade events (exhibition) and national initiatives
- Support Karas distributors worldwide and organize special trainings and mentoring sessions Reporting:
- Provide monthly reporting of all activities
- Sharing insights and information on customers’ preferences
- Follow up the POSM needs & availability for the mentoring presentation

Required Qualifications:

- Excellent communication and negotiation skills
- Open-mindedness
- Outstanding presentation skills
- Project management skills
- Presentation preparing skills
- Stress-resistant person with the ability to work with deadlines
- Advanced computer skills, experience in working with Microsoft Office
- Fluency in Armenian, Russian and English languages

About Tierras de Armenia CJSC

Tierras de Armenia CJSC owns vineyards in Arevadasht community, Armavir marz and is an agricultural and winemaking company. The estate has approximately 2300 hectares of land, with over 450 hectares dedicated to the planting of the vineyards. Its brand K