Brand Ambassador

Trade Education:
- Serve as product knowledge expert for the brand via communicating features, benefits, heritage, know-how, KSPs and equity of the brand
- Educate trade reps, distributors, partners, VIP clients on KSPs of the brand
- Support distributors and consultants with training and organization of the tasting sessions
- Organize special tailor-made trainings for different target audiences considering their need and requirements Brand Engagement:
- Create and strengthen the link between clients/partners, sommeliers, and bartenders
- Work on development of new brand experiences considering current market trends
- Be actively engaged in HoReCa and wine community places advocating for Karas and communicating KSPs and brand core values Events:
- Act as a face of the brand and support branding as required
- Assist in planning and execution of key local/ad hoc events
- Support large scale trade events (exhibition) and national initiatives
- Support Karas distributors worldwide and organize special trainings and mentoring sessions Reporting:
- Provide monthly reporting of all activities
- Sharing insights and information on customers’ preferences
- Follow up the POSM needs & availability for the mentoring presentation

- Excellent communication and negotiation skills
- Open-mindedness
- Outstanding presentation skills
- Project management skills
- Presentation preparing skills
- Stress-resistant person with the ability to work with deadlines
- Advanced computer skills, experience in working with Microsoft Office
- Fluency in Armenian, Russian and English languages