Overview

Responsibilities:

  • Planning and strategy: Work closely with the Product Manager and the product development team to build a comprehensive strategy and plan, work on product communication strategy and goals. Plan and develop product related communication plan, including ad campaign creative and placement part;
  • Copywriting and Content development: Develop quality content for the Product, including marketing collateral full package, organize and manage creation of: pitching documents, user guides, video tutorials, manuals, and other technical documentation;
  • Product Positioning: Work closely with the Product Team on product positioning. Assist in research of the potential market, market trends, perform competitor analysis, and identify target niche and audience. Share with the product stakeholders and product owners the findings from the market, keep them informed about latest trends, about topical networking events, trade shows, etc;
  • Be part or the Product Team: One of those crazies who follow the dream;
  • Product Launch: Work closely with the team to develop the Product launch plan and work closely with the team throughout the launching phase․

Required Qualifications:

  • Bachelor degree in Business Management, Communications, Marketing or a related discipline; 
  • 1+ year experience in developing and realizing communication strategy and action plans preferably for software products; 
  • Marketing and role of Marketing Communication and PR function within Marketing and real purpose of it is required; 
  • Knowledge of popular social network placement tools and metrics is a plus;
  • Ability to work independently and communicate ideas including responding to resistance and criticism;
  • Strategic planner attitude is essential;
  • Team player spirit is mandatory;
  • Enthusiasm and demonstrated optimism is a must;
  • Excellent English language skills, both written and spoken.