Community Growth Lead

- Execute community growth strategies to increase engagement and drive results across media and online community channels
- Execute podcast and webinar communications strategies, including identifying guest opportunities, scheduling, managing content development and promotion to increase listenership and engagement
- Work with a large email/contact list
- Build and nurture ongoing relationships with media journalists and press
- Execute strategic communication plans that drive brand awareness and growth for our academy as well as the agency
- Help identify and coordinate opportunities for key industry events; negotiate sponsorship and/or speaking deals; handle logistics and manage communications
- Create content calendars for external and internal communication touch-points
- Stay up-to-date with digital technology trends In your first month, you will…
- Become familiar and integrated with the team and our highest priority initiatives
- Start to get actively involved with the development and logistics of key events (podcasts, webinars, etc.)
- Start to manage social media accounts and begin to develop a content calendar that outlines our social strategy In your first 3 months, you will…
- Be the go-to team member for all agency and academy social media, email and communications needs for agency and academy marketing
- Build and manage a contacts database that we will use to promote key launches and events In your first 6 months, you will…
- Develop, plan and execute a communications plan and content strategy that will fuel the next phases of growth for the academy
- Become the PR contact with media and key channel partners for promoting brand awareness

- You have a proven track record of executing successful marketing campaigns. Ideally you have worked with webinar, podcast, social media and email marketing campaigns
- You are a strong communicator with excellent presentation skills
- You have a creative mindset with the ability to think outside the box and develop innovative growth strategies
- You are passionate about staying up-to-date with the latest digital marketing and communication trends
- You enjoy working with internal and external stakeholders, as well as collaborating closely with cross-functional teams
- You have a strong attention to detail and the ability to manage multiple projects and deadlines simultaneously
- You possess excellent organizational skills and the ability to work in a fast-paced environment
- You are a proactive problem solver and thrive in an entrepreneurial environment Must-Have Skills:
- Bachelor's degree in communications, marketing, or related field
- 3-5 years of experience in digital marketing and communications, with a focus on community growth
- Strong understanding of the Armenian market
- Strong understanding of journalist/media relationships in Armenia is desirable
- Strong relationships with both local and national business and industry media outlets
- Solid experience with social media including blogs, Facebook, Twitter, Instagram, Tik-Tok, Email marketing etc.
- Event planning experience
- Experience creating and executing successful community growth strategies
- Strong project management skills with the ability to manage multiple projects and deadlines
- Excellent written and verbal communication skills in Armenian and English
- Results-driven with a track record of achieving targets and exceeding expectations
- Must be self-directed, organized, and detail-oriented as well as have the ability to multitask and work effectively in a fast-paced environment
- Active team player, excellent communication skills, positive attitude, and good work ethic
- Passion for growth mindset and agile attitude to iterate quickly, learn from successes and failures, come up with breakthrough ideas, strategies, and methods