• Develop the outline of the Project public communication strategy and associated work plan (for the whole Project with a specific focus for 2020 and 2021 years),
  • Cooperate with designer to guide the development of corporate branding, including visual solutions for project website, Facebook page, banner and other attributes with necessary short wording on the project agreed with the WB, supervise the process,
  • Regularly cooperate with the IT Consultant (company) outsourced for the project website development, ensure its taxonomy compliancy  with corresponding terms of reference, implement website testing/improvement and adjustment activities, 
  • Develop website content (in Armenian or English) based on information provided by the Project Implementing Team, upload the information to the website and update the website content during the assignment period,
  • Train project assistant to work with website administration tools,
  • Create, maintain Project social media pages (Facebook, Instagram) and implement page promotion activities,
  • Develop the concept of the Project launch event (to be agreed with the PIA/MLSA),
  • Develop recommendations on the launch event venue/location, agenda, format of the event, event information package (invitation, leaflet, press release, etc.), come up with relevant creative proposals for the organization of event and provide all other content solutions,
  • Cooperate with the outsourced event management staff (company) for timely and quality preparation of all required launch event attributes and materials,
  • Develop, maintain and update media relations, provide proper launch event coverage by mass media, monitor and evaluate the effectiveness of media materials and share results and findings,
  • Draft two articles about the Project, to be published in leading mass media,
  • Develop outreach strategy/plan with supporting information materials (e.g. booklet, FAQ , etc.) for social workers (in close cooperation with local consultants working to develop/revise tools for social workers) with the aim of raising awareness on eligibility for the FBP, and promoting FBP beneficiaries’ involvement in respective activation, including self-employment, programs.

The assignment will be implemented in November 2020 – January 2021 period. The above mentioned tasks shall be carried out within the framework of a Service Contract concluded between the contracting body (Armenian Association of Social Workers) and the Consultant. The Contract will be signed over the period between November 2020 and January 2021 for a total 18 working days.



Required Qualifications:

  • University degree in communications, journalism, public relations (PR) or a related field;
  • At least 5 years of working experience related to the PR;
  • Experience of PR activities with international organizations and/or projects;
  • Experience of PR activities in the social sector (is an advantage);
  • Solid understanding of the mass media sector of Armenia;
  • Good understanding of social protection system of Armenia and work with vulnerable population (is an advantage),
  • Capability and proven experience in crafting messages in various formats (press releases, websites, success stories, blog entries, tweets, etc.) targeting a variety of audiences,
  • Experience in social media management,
  • Ability to work effectively as a team player in a dynamic environment;
  • Excellent knowledge of the Armenian, working level knowledge of English (verbal/writing);
  • Good computer and ICT skills (web site administration, social media, multimedia, etc.).