- Working as part of marketing team to develop a web content strategy that aligns with the company's wider goals.
- Writing and translation of all contents for the company’s website, online shop, SMM platforms’, PR, products and services descriptions.
- Writing entertaining, informative and correctly phrased texts for SEO.
- Adaptation of original brand materials for the Armenian market.
- Research and adaptation of materials that are linked to the products’ and brands’ represented on the Armenian market.
- Targeting keywords set by the Head of marketing Department and writing blogs on the topics.
- Keeping up to date with industry best practices and monitoring content activities of competitor websites and pages, provision of monthly summaries with analysis
- Assisting the Head of Marketing department with ad-hoc copywriting.
- Linking content of different mediums such as videos, articles, survey, leaflets etc.
- Working alongside the social media specialist to create content for the different social media channels.
- Higher education in Marketing or Journalism.
- Highly articulate with an excellent command of written Armenian and English is a must.
- Creative minded with an ability to conceive interesting ideas for new content.
- Previous experience of 1-2 year as a content manager or copywriter would be a big advantage.
- Understanding of SMM instruments and SEO specifics is a big plus.
- Creative and out-of-box thinking.
- High sense of responsibility and ability to multitask.