Overview

Responsibilities:


- Develop marketing strategy and marketing plan with budget estimations using different scenarios
- Create marketing campaigns and improve traffic and lead generation
- Work with external marketing teams to set, manage and execute SEO, PPC and Paid Social strategy, planning, tracking, optimisation and reporting, analysis and optimisation of the marketing plan
- Review and understand marketing plans and strategies, and oversee their proper implementation
- Managing social media activities, building an online community
- Engaging the online community and providing support
- Managing advertisements
- Finding new channels of marketing distribution
- Branding and content strategy
- Contact with partners and other projects
- Analysing competition, understanding their strengths and weaknesses and acting accordingly for our product
- Manage the marketing channel performance and costs

Required Qualifications:


- Obsessed with metrics, you monitor and measure performance closely, and optimise each initiative as necessary
- Have an eye for detail and design to create visually impactful marketing material
- Strong verbal and written communication, highly organised and can work as part of a team or individually
- Have a background and proven experience in crypto marketing
- A creative thinker, full of ideas and enthusiasm
- Strong communication skills to interact across teams internally and externally
- SEO experience