Overview

Responsibilities:

  • Develop marketing strategy and marketing plan with budget estimations using different scenarios
  • Create marketing campaigns and improve traffic and lead generation
  • Work with external marketing teams to set, manage and execute SEO, PPC and Paid Social strategy, planning, tracking, optimisation and reporting, analysis and optimisation of the marketing plan.
  • Review and understand marketing plans and strategies, and oversee their proper implementation.
  • Managing social media activities, building an online community.
  • Engaging the online community and providing support.
  • Managing advertisements.
  • Finding new channels of marketing distribution.
  • Branding and content strategy.
  • Contact with partners and other projects.
  • Analysing competition, understanding their strengths and weaknesses and acting accordingly for our product.
  • Manage the marketing channel performance and costs.

Required Qualifications:

  • Obsessed with metrics, you monitor and measure performance closely, and optimise each initiative as necessary.
  • Have an eye for detail and design to create visually impactful marketing material.
  • Strong verbal and written communication, highly organised and can work as part of a team or individually.
  • Have a background and proven experience in crypto marketing.
  • A creative thinker, full of ideas and enthusiasm.
  • Strong communication skills to interact across teams internally and externally.
  • SEO experience.