- Develop marketing strategy and marketing plan with budget estimations using different scenarios
- Create marketing campaigns and improve traffic and lead generation
- Work with external marketing teams to set, manage and execute SEO, PPC and Paid Social strategy, planning, tracking, optimisation and reporting, analysis and optimisation of the marketing plan.
- Review and understand marketing plans and strategies, and oversee their proper implementation.
- Managing social media activities, building an online community.
- Engaging the online community and providing support.
- Managing advertisements.
- Finding new channels of marketing distribution.
- Branding and content strategy.
- Contact with partners and other projects.
- Analysing competition, understanding their strengths and weaknesses and acting accordingly for our product.
- Manage the marketing channel performance and costs.
- Obsessed with metrics, you monitor and measure performance closely, and optimise each initiative as necessary.
- Have an eye for detail and design to create visually impactful marketing material.
- Strong verbal and written communication, highly organised and can work as part of a team or individually.
- Have a background and proven experience in crypto marketing.
- A creative thinker, full of ideas and enthusiasm.
- Strong communication skills to interact across teams internally and externally.
- SEO experience.