Overview

“SoftConstruct LLC” is looking for a “Digital Marketing Manager VBet”.

Responsibilities:

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
  • Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Required Qualifications:

  • 2+ years of experience with digital marketing and advertising execution
  • Demonstrated B2B direct experience with SEM, analytics and reporting tools
  • Understanding of digital marketing trends and industry best practices and ability to implement across programs
  • Proven communication skills, including the ability to write original ad copy and provide directive on creative assets
  • Comfortable working in a fast-paced team environment
  • Exceptional project management skills and attention to detail
  • Demonstrated success with SEM through Google Ads and Bing
  • Ability to strategize and develop new creative suites both internally and with external graphic design resources
  • Google Ads and Analytics certification is a must