Overview

“SoftConstruct LLC” is looking for a “Digital Marketing Specialist”.

Responsibilities:


- Create and curate engaging content, including posts, images, videos, and stories
- Ensure that all content aligns with the brand's tone of voice and messaging
- Conducting research to identify trends, competitors, and customer preferences to inform marketing strategies
- Plan, schedule, and post content on social media platforms, as well as engaging with followers and analyzing social media metrics
- Optimize website content for search engines, using keyword research and other SEO techniques
- Develop social media marketing strategies aligned with the brand's goals and target audience
- Plan and execute paid social media advertising campaigns using platforms like Facebook Ads, Instagram Ads and LinkedIn Ads
- Coordinate with other departments such as marketing, design to align social media efforts with overall business objectives

Required Qualifications:


- Bachelor's degree in Marketing or similar field
- At least 2 years experience as a digital marketing specialist
- Knowledge of English is essential
- Experience in using digital marketing software
- Experience in using google ads and google analytics
- Excellent knowledge of verbal and written communication skills
- Proficiency using SEO tools
- Strong analytical skills and data-drive thinking
- Experience in optimizing landing pages and user funnels
- Up-to-date with the latest trends and best practices in online marketing and measurement