Overview

Responsibilities:

 

  • Provide business requirements for the analyzing tools
  • Analyze digital data collected from the analyzing tools
  • Draw key recommendations around optimization
  • Conduct social media audits to ensure best practices are being used
  • Maintain digital dashboard of several different accounts
  • Coordinate with sales team to create marketing campaigns
  • Prepare emails to send out to customers
  • Monitor key online marketing metrics to track success
  • Create and maintain online listings across e-commerce platforms
  • Ensure that the brand message is consistent
  • Qualifications for Digital Marketing
  • Qualifications for SEO Specialist
  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Configure the analyzing tools so that the appropriate specialist and/or customer can use

 

Required Qualifications:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

About RedKite LLC

RedKite LLC is an IT Company developing technological solutions. RedKite is a global network covering USA, Europe and Western Asia.