Overview

Responsibilities:

  • Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising,
  • Collaborate with other internal teams to develop and monitor strategic marketing initiatives,
  • Conduct market research and analyze trends to identify new marketing opportunities,
  • Write, proofread and edit creative and technical content across different mediums,
  • Work with external agencies and vendors to execute marketing programs,
  • Set and execute strategies to improve the organic rankings and search traffic,
  • Optimize SEO campaigns, monitor and track ranking performance on an ongoing basis,
  • Measure and report on the performance and efficiency of all digital marketing campaigns on weekly/monthly basis

Required Qualifications:

  • BS/MS degree in marketing or a related field,
  • Proven working experience in digital marketing,
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns,
  • Highly creative with experience in identifying target audiences and devising digital, campaigns that engage, inform and motivate,
  • Solid knowledge of website and app analytics tools,
  • Experience in setting up and optimizing Google Ads campaigns,
  • Strong analytical skills and data-driven thinking,
  • Up-to-date with the latest trends and best practices in online marketing and measurement,
  • Demonstrable experience in web analytics,
  • Excellent writing, editing, presentation, communication and reporting skills,
  • Strong organizational skills and extreme attention to details,
  • Creative and out-of-box thinking,
  • High sense of responsibility and ability to multitask.

About Easy Pay LLC

Easy Pay LLC provides payment services. The Company was established in Armenia in 2014. For further information, please, visit: www.easypay.am.