Overview

Responsibilities:

  • Develop, implement and manage our social media strategy
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing tools
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams from the Head office
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong
  • network
  • Provide constructive feedback
  • Build and execute social media strategy through research, benchmarking, messaging, and
  • audience identification
  • Write, develop, and strategize online content production and scheduling
  • Assist with crisis management, bad reviews, and negative news communications
  • Generate, edit, publish, and share content daily
  • Create and maintain company social media pages and profiles
  • Moderate user-generated content and messages appropriately, based on company and
  • community policies
  • Create and implement social media marketing plan and editorial calendar
  • designing, implementing and monitoring SEO campaigns
  • analyzing and optimizing PPC campaigns
  • supervising content marketing campaigns
  • utilizing social media networks (for traffic, awareness, and sales)
  • coordinate the activities of all digital campaigns
  • set goals and analyze the performance of all digital marketing channels
  • design digital media campaigns aligned with business goals
  • coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • manage end-to-end digital projects
  • establish our web presence to boost brand awareness
  • maintain a strong online company voice through social media
  • liaise with marketing, sales and product development teams to ensure brand consistency
  • suggest and implement direct marketing methods to increase profitability
  • stay up to date with digital media developments
  • analyze digital data to draw key recommendations around website optimization
  • conduct social media audits to ensure best practices are being used
  • maintain digital dashboard of several different accounts
  • prepare emails to send out to customers
  • create and maintain online listings across e-commerce platforms

Required Qualifications:

  • bachelor’s degree in marketing, communication, or related field
  • 3+ years of experience as a social media or digital media and marketing specialist or similar role specialist
  • social media strategist using social media for brand awareness and impressions
  • excellent knowledge of facebook, twitter, linkedin, pinterest, instagram, google+, viber and
  • other social media best practices
  • ability to create posts for social networks
  • understanding of SEO and web traffic metrics
  • experience with doing audience and buyer persona research
  • familiarity with web design and publishing
  • knowledge of project management and web design best practices
  • understanding of social media metrics; able to interpret the results and take action to increase
  • effectiveness of social media campaigns
  • strong written and verbal communication skills
  • fluent knowledge of english for contacting with head office staff
  • an ability to multitask and perform under tight deadlines
  • solid knowledge of photoshop, final cut pro, premiere pro, audacity or other media editing
  • software
  • experience with visual communication principles
  • familiarity with content management systems
  • excellent analytical and project management skills
  • excellent knowledge of google AdWords, google shop and google analytics
  • an ability to multitask and perform under tight deadlines
  • experience executing paid social media campaigns
  • excellent multitasking skills
  • critical thinker and problem-solving skills
  • team player
  • good time-management skills
  • great interpersonal and communication skills