Overview

Responsibilities:

The Digital Officer will contribute to enhancing of the digital reputation, engagement and positioning of the ICRC, furthering the goals and objectives of the communication strategy.

  • Ensures accurate, timely and effective delivery of digital content, optimized for audience engagement, partnering with the audiovisual producer, executes social media publishing and monitoring
  • Designs and implements content promotion and maketing plans and strategies for the respective social media accounts
  • Using accepted best practices and in line with the institutional strategies, supports the development of digital projects leading on engagement with priority audiences
  • Conducts ongoing evaluation of the success of digital content initiatives after publication
  • Coordinates the response mechanism with the digital audiences on the ICRC’s social platform
  • Conducts audience profiling, segmentation and analysis upon need
  • Produces page performance analysis reports by monitoring, evaluating and assessing the impact of digital communication work
  • Oversees social ad buys to ensure positioning of the ICRC and promotion of key humanitarian themes and issues
  • Contributes to the development and production of dissemination tools and information materials

Required Qualifications:

  • University degree in marketing, journalism, languages, preferably with a digital background and specialization
  • At least 5 years of relevant work experience (experience in international organizations will be viewed as an asset)
  • Excellent knowledge of spoken and written Armenian, English, Russian
  • Computer proficiency, proven experience in social media marketing and engagement (Facebook, Twitter, Instagram, etc.)
  • Sound knowledge of the social media environment and literacy of page management, including performance measurement platforms 
  • Good planning and organizational abilities
  • Proficient in handling multitasking
  • Excellent communication skills and ability to work in a team

About The International Committee of the Red Cross (ICRC) Delegation in Armenia

Established in 1863, the ICRC operates worldwide, helping people affected by conflict and armed violence and promoting the laws that protect victims of war. An independent and neutral organization, its mandate stems essentially from the Geneva Convention