Overview

Responsibilities:

  • Plan and coordinate eCommerce site development, optimization and bug fixing with back-end and front-end architects and developers.
  • Set an extremely high bar for quality and ensure best customer experience.
  • Manage site content to create a branded and conversion-focused experiences.
  • Measure and optimize traffic flows and budgets to maximize the value of each session. Emphasize and prioritize the experience through mobile devices.
  • Merchandise and organize products, categories and catalogs based on product performance. Upload and launch new products.
  • Regularly audit product information for accuracy and provides value to the consumer.
  • Use data to merchandise the product assortment to be the most relevant to our guests. 
  • Work with marketing and creative teams to build engaging content that tells an engaging brand story.
  • Regularly hypothesize and test user flows, content, and copy to grow user engagement and conversion.
  • Recommend findings with marketing and creative teams to grow internal knowledge.
  • Maintain the eCommerce calendar for the eCommerce team. Organize and represent eCommerce projects to be the primary contact for internal department.
  • Implement SEO strategy. Analyze and make recommendations based on analysis.
  • Constantly audit website UX, make recommendations based on user data and A/B testing.
  • Implement email strategy and reporting on email KPIs.
  • Maintain and reporting on website KPIs.
  • Project Management

Required Qualifications:

  • Minimum of 2+ years experience in a fast-paced, e-Commerce business.
  • Hands-on experience in managing and maintaining e-Commerce websites/portals.
  • Knowledgeable of the e-Commerce space that includes marketing strategies, product development, competitive strategies, consumer research, industry trends and usability best practices.
  • Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions.
  • Familiarity with web design and a keen eye to detail.
  • Excellent communication and collaboration skills.
  • Analytical and multitasking skills.