Overview

We are looking for an Email Marketing Specialist

Responsibilities:


- Create email marketing campaigns to promote products or services
- Ensure marketing message is conveyed clearly and delivered properly to prospects
- Ensure messages are sent in proper form and template
- Proofread emails for clarity, grammar, and spelling
- Develop a personalization strategy
- Include specific graphics, incentives, and detailed descriptions
- Review messages for brevity
- Send messages to those who have opted in for messages
- Ensure messages are mobile-friendly
- Create a database of emails for lead generation
- Follow up on interested respondents
- Purge non-deliverable email addresses and opt-outs
- Include persuasive 'call-to-actions' in advertisements and promotions
- Place orders for products
- Design and write press releases
- Track and analyze direct and interactive marketing campaigns
- Use statistical analysis and reports to create campaigns
- Coordinate and monitor the maintenance, integrity, and security of several databases
- Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor