Overview

American Cole Haan shoe and accessories brand looking for a Sales Consultant for the Cole Haan brand in Armenia.

Responsibilities:
  • Develop, implement, and manage Free Style Group’s social media strategy
  • Identify and define the most important social media KPIs
  • Stay updated with the latest social media best practices, trends, and technologies
  • Independently create, curate, and manage engaging content (images, videos, written posts) for various social media platforms
  • Ensure content aligns with our brand identity and marketing goals
  • Develop and maintain a content calendar
  • Monitor, listen, and respond to users in a friendly and professional manner
  • Foster community engagement and cultivate relationships with followes
  • Develop and expand community and influencer outreach efforts
  • Track and analyze the performance of social media campaigns
  • Prepare detailed monthly reports on social media marketing efforts, including insights and actionable recommendations
  • Use data to inform future campaigns and strategies
  • Plan and execute paid social media campaigns to support promotional efforts
  • Measure and report on the performance of all paid digital marketing campaigns, assessing ROI and KPIs
  • Work closely with the marketing and design teams to ensure cohesive content
  • Collaborate with the Marketing, Sales, and Product Development teams to align social media activities with broader marketing goals
  • Engage with industry professionals and influencers to build a strong network
Required Qualifications:
  • Bachelor’s degree in Marketing, Communications, or a related field
  • Proven experience in social media marketing or as a Digital Media Specialist
  • In-depth knowledge of major social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, etc.) and their best practices
  • Strong understanding of SEO and web traffic metrics
  • Experience with audience and buyer persona research
  • Proficiency in social media analytics tools and the ability to interpret data and generate actionable insights
  • Excellent multitasking skills and ability to handle multiple projects simultaneously
  • Strong written and verbal communication skills
  • Creative thinker with a passion for storytelling and content creation
  • Ability to work both independently and collaboratively in a fast-paced environment

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