Google Ads PPC Specialist/ VBET

- Develop and execute strategic PPC campaigns on Google Ads to effectively reach and engage target audiences in European markets
- Create and optimize ad copy, creative assets, and landing pages for maximum performance and relevance
- Conduct keyword research and analysis to identify high-value, low-competition keywords to drive quality traffic
- Monitor and analyze campaign performance metrics, providing regular reports and insights to evaluate the effectiveness of advertising efforts
- Optimize campaigns for key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and customer lifetime value (CLV)
- Implement A/B testing of ad copy, landing pages, and targeting options to refine and improve campaign performance
- Manage budgets effectively, allocating resources to maximize ROI and ensure cost-efficient advertising campaigns.
- Create and manage YouTube and Display advertising campaigns on the Google platform to increase brand visibility and reach a wider audience
- Stay informed about relevant regulations and compliance requirements for the gambling industry, ensuring all advertising efforts adhere to legal standards
- Collaborate with cross-functional teams, including content creators, designers, and data analysts, to ensure seamless execution of campaigns

- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience in managing PPC campaigns on Google Ads, with a strong understanding of best practices and optimization techniques
- Familiarity with YouTube and Display advertising on the Google platform
- Strong analytical skills and proficiency in using data-driven insights to optimize campaigns
- Excellent written and verbal communication skills, with an eye for detail and creativity in ad copy creation
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment