Overview

Responsibilities:

  • Strategize, plan and execute campaigns to drive traffic to website and social media and ensure consistent growth of website/social media visits;
  • Conduct project management and propose new projects that attracts prospects and converts leads;
  • Develop and conduct all types of marketing initiatives and campaigns; 
  • Drive engagement and retention by creating, testing and optimizing user notifications, social activation and more;
  • Translate ideas to actionable items that deliver business results;
  • Analyse, recommend and lead the implementation of improvement initiatives;
  • Test and optimize marketing tactics for all campaigns and conversion rate optimization
  • Identify industry trends and insights and stay up to day with  the industry trends and updated insights of our field specific technologies;
  • Collaborate with all team-members to identify areas for growth, etc.

Required Qualifications:

If you are someone, who

  • Is insanely data-driven and analytical;
  • Is a creative thinker willing to go the extra mile to reach the goals above;
  • Has experience in working in a results-driven marketing environment;
  • Is knowledgeable about the customer journey;
  • Is experienced in implementing unique growth mechanisms to increase user engagement;
  • Has impeccable writing skills with meticulous attention to detail;
  • Is passionate about learning new things and developing;
  • Can see the big picture while also focusing in on the most important tasks at hand;
  • Is an extremely motivated self-starter, and self-directed and enthusiastic team player;
  • Is easily adaptable to the ever- changing start up environment;
  • Has good knowledge of Armenian, English and Russian.