Overview

Responsibilities:

  • Plan and deliver CRM strategies across the company encouraging customer retention and customer loyalty 
  • Analyze Customer Journey Mapping touch points and maximise commercial opportunities 
  • Work closely with all departments to ensure the CRM works effectively for all aspects of the company 
  • Prepare and analyze extensive databases, make post campaign analysis  
  • Create customer profiling and segmentation to make data drive business decisions 
  • Oversee the migration of all direct communications to lower cost mediums such as SMS and email 
  • Understand and monitor the life cycle of customers   
  • Analyze KPIs to better understand trends in consumer behaviors  
  • Predict future customer trends based on customer behavioral analysis
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products 
  • Create promotions and loyalty programs based on historical data  
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability 
  • Execute customer retention strategies from scratch 
  • Maintain database of customers for follow up and help develop new promotions based on customer preference 
  • Ensure the database is segmented effectively for targeted marketing activities   
  • Trains representatives on new product and service offers as well as special sales and promotions. 
  • Create daily/weekly/monthly and yearly reports   

Required Qualifications:

  • Graduate degree in Finance, Mathematics, Business, Marketing or other relevant field  
  • Proven working experience in customer and data analytics in B2C business environment  
  • Demonstrated ability to build and lead a team in a highly collaborative environment  
  • Proven ability to be innovative and strategic in creating and managing retention strategy, including budget management and resource planning 
  • Willingness to monitor accounts and address client/personnel issues as needed outside of operational hours 
  • Excellent management and leadership skills 
  • Fluency in Armenian, English, and Russian is mandatory  
  • Advanced practical knowledge of MS Excel is a must
  • Strong background in customer acquisition, re-engagement and retention strategies 
  • Have the ability to effectively multi-task 
  • Knowledge of HTML and CSS will be a plus  
  • Extensive knowledge of the products and services offered by the company 
  • Experience in the iGaming industry is a huge plus  
  • Ability to work in a fast-paced environment 
  • Ability to adapt to change as well as having logical approach to solve problems  
  • Must be able to tolerate stressful situations and work under pressure 
  • Hardworking, initiative and flexible personality with the ability to prioritize tasks  
  • High sense of responsibility  
  • Passion, drive and motivation to learn new things  
  • A Confident and articulate communicator capable of inspiring strong collaboration in the organisation.