Overview

MARKETING CAMPAIGNS EXECUTIVE (Email Marketing)

Responsibilities:

  • Execution, monitoring, and data gathering of all email campaign requests
  • Ensure marketing message is conveyed clearly and delivered correctly to prospects
  • Guarantee all campaigns sent have the proper tracking parameters so that reports can be generated
  • Provide support to the team in the day to day activities of all email campaign related requests across all brands being handled
  • Coordinate the analyses and reports of all email campaigns to make recommendations for improvements
  • Extract newsletter reports from the tracking tools which will be used for analysis
  • Consolidate statistics provided that will help show graphs presenting a more understandable overview of the newsletter sending outcome
  • Proofread emails for clarity, grammar, HTML coding, and spelling
  • Align all groups including CS for upcoming promotions and schedules
  • Coordinate and monitor the maintenance, integrity, and security of several databases
  • Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required
  • Continuous advancement of our email features and capabilities including targeting, personalization, and template development
  • Execution of all SMS sending requests
  • Gather data on each campaign, giving insights for each campaign delivered
  • Create all survey requirements from requesters
  • Execute, monitor, and gather data for the requesters regarding the created survey

Required Qualifications:

  • Preferably a graduate of Marketing or Communication Arts
  • Knowledgeable in Microsoft Office Tools and GSuite
  • Experience in digital marketing is an advantage
  • Excellent communication and presentation skills
  • Keen to detail and has excellent organization skills
  • Observant, patient, and analytical
  • Can work well under pressure
  • Excited to join the iGaming and sports betting industry.