• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Create and carry out marketing campaigns.
• Track effectiveness of marketing campaigns and report findings to the executive team.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a ROI.
• Manage the design and production of digital promotional materials, such as websites, landing pages, etc.
• Analyze customer feedback from social media platforms.

Required Qualifications:

• Bachelor’s degree in marketing, business, or related field.
• 3+ years of proven professional experience in a managerial position.
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and campaigns for technical products.
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation, CRM tools and PPC/SEO.
• Proficiency with online marketing and social media strategy.
• Excellent knowledge of the English language.