Overview

Responsibilities:

-Perform regular site visits, monitoring all on-going maintenance/construction projects
-Perform market research, analysis, and testing using a variety of tools to gain insights and shape marketing strategy
-Gather and analyze information on customer needs and preferences
-Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as email, social media (Facebook, LinkedIn, Instagram, Twitter)
-Maintain awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions
-Conduct market research to find answers about consumer requirements, habits and trends-Content Creation
-Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
-Undertake individual tasks of a marketing plan as assigned

Required Qualifications:

-Bachelor’s degree in marketing, communications or related field
-Proven experience as marketing specialist or in a similar role
-Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media, etc.) and market research methods
-Demonstrable experience in marketing data analytics and tools
-Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
-Excellent written, communication, and presentation skills
-Commercial awareness partnered with a creative mind
-Expertise in various areas (content development and optimization, advertising etc.)
-Excellent knowledge of Armenian, English and Russian