Overview

Responsibilities:

  • Participate in forming effective paid search strategies
  • Create and plan a variety of PPC campaigns across a range of digital channels
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Oversee existing campaigns and making recommendations on how to optimize them
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce detailed analysis and reports of campaigns for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Make creative suggestions for advert templates
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends, analyze trends and make data-driven decisions

Required Qualifications:

  • BSc/BA in Marketing or a related field; AdWords certification is a plus
  • Proven experience as a PPC Specialist or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • A good understanding of how PPC fits in to the wider area of digital marketing
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Semrush, WebTrends etc.)
  • Proficient in MS Office (particularly Excel) and data manipulation
  • Excellent knowledge of English and Russian languages, knowledge of Spanish will be considered as a big plus
  • Analytical thinking with strong math skills
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Ability to work on multiple projects with different objectives simultaneously
  • Ability to work independently with little or no daily supervision
  • The ability to think strategically and develop innovative marketing strategies
  • A good level of mathematical ability
  • Strong analytical skills
  • Effective communication skill
  • Ability to prioritize among competing tasks