Overview

All.me LLC is looking for a PPC specialist.

Responsibilities:

  • Planning, creating, and managing PPC campaigns across various channels;
  • Research and keyword management for bid optimization;
  • Optimize bids at the keyword, placement, device, geographic, demographic, and other levels;
  • Daily account management for pay-per-click campaigns;
  • Analysis of expensive keywords with insufficient efficiency for further development;
  • Tracking the preservation of the quality indicator;
  • Tracking the share of impressions and other indicators;
  • Drawing up weekly and monthly budgets, controlling advertising costs;
  • Improving conversion rates, click-through rates, and landing pages by changing the CTA in ads;
  • Formation of weekly and monthly performance reports;
  • Analysis of trends, goals, opportunities, and other key performance indicators for further promotion;
  • Exploring new search engine tools and PPC industry trends.

Required Qualifications:

  • Experience with Google Analytics, Google AdWords, and Facebook Business;
  • Functional experience with social media;
  • Strong knowledge of Microsoft Excel and PowerPoint.