Overview
All.me LLC is looking for a PPC specialist.
Responsibilities:
- Planning, creating, and managing PPC campaigns across various channels;
- Research and keyword management for bid optimization;
- Optimize bids at the keyword, placement, device, geographic, demographic, and other levels;
- Daily account management for pay-per-click campaigns;
- Analysis of expensive keywords with insufficient efficiency for further development;
- Tracking the preservation of the quality indicator;
- Tracking the share of impressions and other indicators;
- Drawing up weekly and monthly budgets, controlling advertising costs;
- Improving conversion rates, click-through rates, and landing pages by changing the CTA in ads;
- Formation of weekly and monthly performance reports;
- Analysis of trends, goals, opportunities, and other key performance indicators for further promotion;
- Exploring new search engine tools and PPC industry trends.
Required Qualifications:
- Experience with Google Analytics, Google AdWords, and Facebook Business;
- Functional experience with social media;
- Strong knowledge of Microsoft Excel and PowerPoint.
