Overview

Responsibilities:

  • Develop optimization strategies that increase the company's search engine results rankings
  • Research SEO keywords to use throughout the company's website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Update content and website links for maximum optimization and search engine rankings

Required Qualifications:

  • 5 years of experience in successfully developing and executing SEO campaigns
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, Semrush, WebTrends)
  • Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Knowledge of keyword research and data mining tools
  • Familiarity with WordPress or other content management systems
  • Up-to-date with the latest trends and best practices in SEO
  • Advanced knowledge of English and Russian languages, knowledge of Spanish will be considered a plus
  • Able to complete competitive analysis of other companies within the industry
  • Comfortable analyzing high volumes of data on a daily basis
  • Excellent verbal and written communications skills
  • Ability to work under high pressure
  • Natural relationship builder with integrity, reliability and maturity
  • Ability to prioritize among competing tasks