SMM Specialist

- Build and execute marketing strategy, including social media strategy, through competitive research, platform determination, benchmarking, messaging, and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages target groups to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and undertake corresponding actions
- Collaborate with other departments (designer, copyrighting, production) to create relevant continents for SMM, web, and BTL promotions

- Bachelor's degree in Communications, Marketing, Business, Media or Public Relations
- Excellent communication skills and knowledge of English
- At least 1-2 years of working experience in Marketing with high focus on social media marketing and digital media
- Demonstrable SMM and social analytics tools knowledge
- Knowledge in Gambling is a plus
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability