Overview

Responsibilities:

  • responsible for developing and implementing SMM strategy based on companies mission and general strategy  using such techniques in the field as social media, Web analytics, e-mail marketing (search engine optimization skills is a plus)
  • Responsible for generating all Social Media content which involves working with designers and other marketing project managers to create photo, video and other relevant content.
  • put together various online promotions campaigns to get the company's message out, as well as perform target consumer research to discover other ways of reaching target customers via the Internet. 
  • Drive traffic and sales through paid digital marketing channels, manage campaign budgets and track ROI
  • Conducting monthly analysis of ongoing SMM campaigns and report the effectiveness.
  • Responsible for Yerevan Mall website’s blog section operation.
  • Create, develop, and test new digital growth channels
  • Process media invoicing and manage contract renewals
  • Develop dashboards and pull reports that provide insights into product and marketing channel performance  Work across company to help provide reports, analytics, and insights into other growth initiatives and operational need
  • The position reports directly to Marketing Director of the company.

Required Qualifications:

Bachelor’s Degree in relevant field

 2+ years’ experience in social media marketing

Experience in marketing of B2B and B2C websites

Ability to clearly communicate at all levels of an organization

Experience in managing relationships with outside partners and agencies

Proven ability to ensure quality, budgets and deadlines are met

Extremely goal focused with a sense of urgency

Ability to work effectively at a strategic and operational level with many concurrent, active projects

Excellent analytical and organizational skills, writing and proofing skills & high attention to detail

Experience working in a digital marketing agency a strong plus

About Yerevan Mall

Yerevan Mall is a two-level shopping center located in Yerevan,that comprises a large number of branded retail stores, along with a wide variety of entertainment choices (Captain Kid Entertainment center and KinoPark cinema).