Overview

Responsibilities:

  • Develop and implement Social Media strategy in Facebook, Vkontakte, YouTube, Instagram.
  • Define most important social media KPIs to generate more revenue to business
  • Ensure brand consistency in marketing and social media.
  • Create and distribute engaging content in the form of social media messages, advertising.
  • Collaborate with Copywriters, marketing department to generate content.
  • Creating social media campaigns and calls-to-action that drive target users to landing page/app to generate revenue.
  • Manage social media campaigns through business manager, creating and optimizing paid media campaigns.
  • Measure the effectiveness of each social media channels according to KPI’s.
  • Report progress to senior marketing management.
  • Research and monitor activity of company competitors.
  • Stay up to date with the latest social media best practices, trends and technologies, as well as understand the audience specifications in Russia.

Required Qualifications:

  • Bachelor's degree in Communications, Marketing, Business, Media or Public Relations
  • Spoken and written fluency in Russian and English, native Russian is a plus
  • More than two years of experience in social media marketing, content creation, campaign management, Social media ads
  • In-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Vkontakte, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios
  • Knowledge of Google analytics is a plus
  • Knowledge of Yandex Metrics, Yandex Direct is a plus
  • Copywriting and visualizing skills to convert a message into relevant engaging content
  • Knowledge of tools for managing content in Social Media platforms (Buffer, Hootsuite, etc.)
  • Knowledge of tactics for engagement, conversion and promotion, targeting tactics
  • Demonstration of winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution
  • Critical thinking and problem solving
  • Good team player able to lead other team members when needed
  • Detail Oriented, with a good communicational, multitasking abilities
  • Knowledge of Google analytics is a plus
  • Knowledge of Yandex Metrics, Yandex Direct is a plus

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