Overview

Responsibilities:

  • Work closely with all related departments to align and execute the email roadmap
  • Creating promotions and loyalty programs based on historical data
  • Creating customer profiling and segmentation to drive business decision making
  • Create tasks and follow them assuring their full completion
  • Execute the creation of email elements including, coding, testing, and reporting on all campaigns
  • Creating daily/weekly/monthly and yearly reports
  • Understanding and monitoring the life cycle of customers
  • Preparing and analyzing extensive databases
  • Analyzing KPIs to better understand trends in consumer behaviors (including A/B test)
  • Predicting future customer trends based on customer behavioral analysis
  • Understanding user needs and optimizing their experience
  • Provide internal leadership of email marketing trends, industry benchmarks, best practices and tracking methodologies

Required Qualifications:

  • Graduate degree in Marketing, Business, or other relevant field
  • At least 2 years of experience working in marketing preferably in Email marketing
  • Proven working experience in customer and data analytics in a B2C environment
  • Fluency in Russian, English, and Armenian is mandatory
  • Advanced practical knowledge of MS Excel
  • Hands on experience coding in HTML and CSS to design emails
  • Knowledge of statistics and experience using Business Intelligence solutions
  • Ability to work in a fast-paced environment
  • Ability to adapt to change as well as having logical approach to solve problems 
  • Hardworking, initiative and flexible personality with the ability to prioritize tasks
  • High sense of responsibility
  • High level of accuracy and attention to detail
  • Strong reporting and analytical skills
  • Experience using JIRA is a plus
  • Passion, drive and motivation to learn new things
  • Experience in the igaming industry is a huge plus