CRM Casino Specialist/VBET

• Develop and implement CRM strategies for different segments to drive retention, reactivation, and customer lifetime value (including email, SMS, Outbound calls, Pop-up notifications, push notifications, and in-app messaging)
• Analyze customer data to identify key segments and behaviors, analyze and indicate promo KPIs
• Use A/B testing and other methodologies to measure the effectiveness of campaigns and make data-driven decisions
• Ensure all CRM activities comply with industry regulations and standards, particularly regarding responsible gaming practices
• Collaborate with regional, marketing and analytics teams to align CRM strategies with business objectives

• Bachelor's degree or equivalent experience in marketing/economics or related field
• Experience in Gambling (preferably Marketing department / CRM)
• Proficiency in Armenian and English, knowledge of other languages is an advantage
• Working proficiency with Microsoft Office and Google Suite
• Ability to work in a fast paced environment
• Ability to work in a team and independently, collaborate and meet deadlines
• Strong communication and analytical skills
• Strong arithmetic skills will be considered as an advantage

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