SEO Specialist

• Conduct detailed technical audits of our website to ensure SEO best practices are properly implemented
• Optimize website architecture, URL structures, sitemaps, and server response codes
• Identify and fix crawl issues, broken links, and other technical issues that could affect search engine rankings
• Implement and monitor schema markup and rich snippets
• Optimize website content, including meta titles, descriptions, headings, images, and internal linking
• Perform thorough keyword research to guide content teams
• Ensure that all content is keyword-optimized for the best search engine visibility
• Develop and implement effective off-page SEO strategies
• Build and manage a high-quality backlink profile
• Engage in link-building campaigns through outreach, content marketing, and partnerships
• Monitor and analyze competitor backlinks
• Identify opportunities for obtaining high-quality backlinks
• Develop and execute strategies for backlink acquisition
• Regularly audit backlink profiles and disavow toxic links
• Collaborate with content creators to ensure SEO best practices are followed in content creation
• Guide the creation of high-quality, engaging, and relevant content that attracts natural backlinks and increases organic traffic
• Develop and manage a content calendar that aligns with SEO goals

• Bachelor’s degree in Marketing, IT, Computer Science, or a related field
• Proven experience as an SEO Specialist or similar role
• Strong understanding of search engine algorithms, ranking factors, and SEO best practices
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog etc
• Excellent analytical, organizational, and time management skills
• Strong written and verbal communication skills
• Ability to stay up-to-date with the latest trends and changes in SEO and digital marketing
• Experience in the IT or technology industry
• Basic Knowledge of HTML, vue.js etc
• Certification in Google Analytics, Yandex.Metrica, or other relevant SEO certifications

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