Overview

Responsibilities:
  • Plan the Company's advertising campaigns in line with the Company's overall marketing and business objectives. Develop products go-to-market plan, including media planning and budgeting.
  • Collaborate with the Product team throughout the go-to-market (GTM) process for new and existing products and services. Define positioning strategies, key messages, and value propositions tailored to target audiences.
  • Coordinate with the Product team to develop and maintain the annual marketing campaign calendar.
  • Prepare creative briefs and work closely with the Marketing Communications team to ensure that campaign content and visual assets align with business objectives.
  • Coordinate and oversee the production, printing, and placement of all advertising materials.
  • Initiate and implement media planning and advertising optimization initiatives aimed at continuously improving the effectiveness and efficiency of the Company's media presence.
  • Contribute to the planning of the Company's annual Marketing budget and monitor its monthly execution.
  • Negotiate with vendors and suppliers regarding advertising materials production, media placements, campaign execution formats, and participate in commercial negotiations jointly with the Procurement Department.
  • Coordinate with media agencies on the planning and monthly placement of outdoor advertising, television, and radio campaigns.
  • Lead the end-to-end development of marketing campaigns with creative agencies, from concept creation and approval through to execution. Creative work may be delivered using external resources, including specialized agencies, consultants, freelancers, or other experts.
  • Prepare presentations and reports on campaign planning, execution, optimization, and performance for the Head of Marketing Communications and the Commercial Director, as required by business needs.
  • Ensure internal stakeholders, including Sales and Customer Care teams, are informed about product marketing campaigns and promotional activities.
  • Carry out other verbal and written assignments from the direct supervisor.
Required Qualifications:
  • Higher education in marketing, business administration, economics, or a related field.
  • At least 3-5 years of work experience in product marketing, brand management, or a related field.
  • Experience in market analysis, targeting, budget planning, media planning, and developing go-to-market strategies.
  • Data-driven decision-making skills, with experience in KPI analysis and reporting.
  • Strong communication and presentation skills, with experience working with cross-functional teams.
  • Excellent command of Armenian and English (written and spoken).
Note:

✨ Our intelligent job search engine discovered this job and republished it for your convenience.
Please be aware that the job information may be incorrect or incomplete. The job announcement remains the property of its original publisher. To view the original job and its full details, please visit the job's URL on the owner’s page.

Please clearly mention that you have heard of this job opportunity on https://ijob.am.