Overview

SoftConstruct is looking for a Art Director / VBET.

Responsibilities:
  • Lead the creative vision and design strategy for all projects within the centralised design department, ensuring alignment with brand guidelines and business objectives
  • Collaborate closely with cross-functional teams including regions, marketing, product, SMM and content creators to understand project goals, target audience, and messaging requirements
  • Translate strategic insights into compelling visual concepts and designs that resonate with our audience and elevate our brand identity
  • Provide clear art direction, guidance, and mentorship to a team of designers, ensuring their work meets creative standards and project objectives
  • Foster a collaborative and inclusive team environment where creativity thrives, encouraging team members to explore innovative design solutions and techniques
  • Conduct regular performance reviews and skill development sessions to support the professional growth and career advancement of team members
  • Manage the end-to-end creative process for multiple projects simultaneously, from concept development to final execution, ensuring deadlines and quality standards are met
  • Collaborate with stakeholders to define project scope, timelines, and resource requirements, and provide ongoing updates on project status and milestones
  • Proactively identify potential project risks and issues, and develop contingency plans to mitigate them, ensuring smooth project delivery and stakeholders’ satisfaction
  • Oversee the development of visual concepts, layouts, and designs, ensuring they effectively communicate the desired message and adhere to brand guidelines
  • Conduct thorough reviews and critiques of design work, providing constructive feedback to designers to refine their ideas and improve the overall quality of creative deliverables
  • Maintain high standards of design excellence, attention to detail, and craftsmanship across all projects, consistently pushing the boundaries of creativity and innovation
  • Champion new ideas, creative techniques, and design trends within the team and across the organization, inspiring a culture of creativity, experimentation, and excellence
  • Collaboration and guidance from the centralised department to the franchise locations to ensure alignment with VBET's identity and strategy
  • Taking part in the hiring and onboarding process in Armenia and for franchise locations, ensuring that their onboarding process is smooth and that they are aware of everything they need
  • Workshops based on the team needs
  • Excellent communication and presentation skills, with a talent for conveying design campaigns and artworks passionately to stakeholders
  • Creative problem-solving approach with a design thinking mindset, seeking to understand player needs and elevate the gaming experience
  • Proven ability to manage timelines and resources to ensure successful request delivery
  • Strong collaboration and teamwork abilities, fostering a culture of creativity and mutual support within the team
  • A passion for continuous learning, staying updated with the latest gambling and design trends
  • Strategic thinking and the ability to align creative direction with VBET's brand and business objectives
  • Experience in providing constructive feedback to improve the team's performance and foster a culture of excellence
Required Qualifications:
  • At least 7-10 years of professional design experience, with a strong portfolio showcasing a range of design work
  • Proven experience in a leadership role within a centralised design team
  • Experience in the gambling or gaming industry is highly preferred
  • Expert knowledge and proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
  • Proficient in using Figma for collaborative design projects and prototyping
  • Familiarity with other design software and tools as needed
  • Strong understanding of typography, including font selection, kerning, and leading
  • Expertise in color theory, ensuring harmonious and effective color palettes
  • Advanced skills in layout design principles, creating balanced and visually appealing compositions
  • Extensive experience in developing and maintaining brand guidelines to ensure a consistent visual identity
  • Proven ability to create and implement effective branding strategies across various media
  • Proficient in motion graphics and video editing software, such as Adobe After Effects and Premiere Pro
  • Ability to create engaging animations and dynamic video content
  • Experience in creating interactive designs that enhance user engagement
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