Overview
SoftConstruct is looking for a ASO Specialist | VBET.
Responsibilities:
- Optimize app pages in the App Store and Google Play to boost organic installs
- Conduct competitor analysis and keyword research to enhance app visibility
- Create and test various A/B testing strategies and experiments with metadata (titles, descriptions, screenshots, icons, and videos)
- Manage and optimize Apple Search Ads (ASA) campaigns to drive paid installs and improve overall app performance
- Monitor app rankings in search results and key metrics, such as downloads, conversions, and ratings
- Analyze the effectiveness of implemented strategies, including ASA campaigns, and provide regular performance reports
- Collaborate with marketing, development, and analytics teams to improve overall app performance
- Update and manage data in analytics and monitoring systems
- Analyze user reviews to improve ratings and address app issues
- Develop recommendations for enhancing both ASO and ASA strategies
Required Qualifications:
- 2+ years of experience as an ASO Specialist
- Understanding of search optimization algorithms in the App Store and Google Play
- Experience in keyword and competitor analysis
- Knowledge of ASO tools (Sensor Tower, AppTweak, AppFollow, etc.)
- Experience with Apple Search Ads (ASA) campaign management and optimization
- Experience with A/B testing and result evaluation
- Understanding of mobile marketing and analytics basics
- Ability to analyze data and propose specific solutions for improving performance
- Strong communication skills and ability to work in a team
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