Overview
Responsibilities:
- Analyze brand positioning and consumer insights
- Analyze brand sales
- Measure and report performance of all marketing campaigns
- Monitor market trends, research consumer markets and competitors’ activities
- Understanding market and brand performances brand through regular analysis and reporting, deriving conclusions and recommending appropriate action
- Participating in the development and introduction of new communication strategies/campaigns
- Carry out critical analysis in order to understand the consumers' and shoppers' behaviors (sell-in, sell-out, market shares, price analysis, competitor analysis)
- Oversee new and ongoing marketing and advertising activities
Required Qualifications:
- Bachelor’s degree in Marketing, Economics or Management,
- Problem solving and entrepreneurial thinking,
- Flexible and Proactive attitude, able to cope with a fast-changing environment,
- Spontaneously Team-orientated behavior and understanding of cross-functional working,
- Fluency in Armenian Russian and English languages,
- Strong analytical skills with an eye for details,
- Able to develop trustworthy relationships,
- Be able to drive change/improvements.
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