Overview

We’re looking for a Creative & Social Media Strategist to sit between our media buyers and content producers, owning one question: what should we be running, and why. You’ll research real buyers, build the messaging architecture, brief and direct shoots, sit in the edit, read the numbers, and decide what’s next, across international campaigns in consumer tech, wearables, e-mobility, lifestyle and more. The role also carries a light organic social layer for your projects, so paid and organic tell the same story instead of two disconnected ones.

Responsibilities:
  • Read creative performance across Meta and other paid channels (hook rate, hold rate, CTR, CPA, ROAS) and diagnose why something worked: the pain named, the framing, where attention broke
  • Turn those patterns into creative testing roadmaps with clear hypotheses, and report on tests honestly, what won, what died, what deserves more budget
  • Mine reviews, Reddit, competitor ads and customer interviews for real buyer language and trigger moments, then build persona-based messaging frameworks by funnel stage
  • Write the copy yourself: hooks, VO scripts, headlines, captions, staying within what product and legal can support
  • Write creative briefs rooted in a hypothesis and success metric, define format with designers and editors, plan shoots or brief creators, then review and approve final assets before handoff to media buyers
  • Work with our influencer specialists to turn creators and hosts into a reliable content supply, briefing them on tone and hook, and feeding back what performs into the next round of briefs
  • Use AI for ideation, research and copywriting, set up small automations, prototype small visual assets yourself, and hand off larger AI content to our AI artists
  • Supervise organic social for your projects at a high level: plan key campaign posts, brief the existing visual team using existing templates, and keep the feed coherent with paid. Not in scope: standalone organic production, daily publishing, community management or paid buying
  • Maintain a library of high-performing ads tagged by angle, format and platform, and turn recurring learnings into playbooks others can run
Required Qualifications:
  • 3 to 5 years in social media and content strategy, with a strong sense of who the content is for and what message moves them. You work across statics, short-form and long-form video, animations and AI-generated content, and you choose format deliberately. You've also created content for paid campaigns, and you want to go deeper on that side.
  • A repeatable track record of winning concepts; you can walk us through one from insight to brief to asset to result
  • Real direct-response copywriting ability (hooks, angles, pain-led narrative), and you can explain the mechanism behind a number, not just report it
  • Fluent in Meta creative mechanics and how format shifts message across Meta, TikTok and YouTube/Shorts
  • You spot hooks and formats early, treat creative as the growth lever, and are comfortable structuring tests and briefing or directing designers, editors and creators on set
  • Able to prototype your own direction when it's faster (CapCut cuts, basic design), not as a production hire but to show, not just describe
  • Organized enough to run several campaigns in parallel, collaborative, resourceful, and fluent in English with confidence presenting to teams and clients
Benefits:
  • Competitive Salary
  • 1-Month Work & Travel Opportunity (per year)
  • Health Insurance or Gym Packages
  • Optional Remote Fridays
  • Paid Day-Offs
  • Specialized Library & Online Courses
  • Weekly Internal Trainings & Knowledge Sharing
  • Mentorship from Founders & Industry Experts
  • Personal Development Plans & Semi-Annual Assessments
  • Access to Global Communities & Industry Events
  • Internal Career Acceleration Program
  • Innovation Challenges
Nice To Have:
  • Marketing experience for physical products.
  • Grounding in direct-response and messaging frameworks,
  • Hands-on with creative analytics tools like Motion or Foreplay.
  • Hands-on with generative AI production tools for image, video, or CGI.
  • Figma, Photoshop or Canva for lightweight prototyping.
  • Social Media Strategy
  • Content Strategy
  • Copywriting
  • Campaign Management
  • Creative Direction
Technologies:
  • Meta
  • TikTok
  • YouTube
  • CapCut
  • Motion
  • Foreplay
  • Figma
  • Photoshop
  • Canva
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