Overview

Responsibilities:
  • Own and manage CRM campaigns using Customer.io (email, push, in-app, SMS where applicable)
  • Design, build, and optimize automated customer journeys (onboarding, retention, reactivation, churn prevention)
  • Segment players based on behavior, lifecycle stage, and value
  • Collaborate closely with Product, Marketing, BI, and Tech teams to align CRM strategies with business goals
  • Set up and maintain event tracking, triggers, and data flows in Customer.io
  • Analyze campaign performance (open rate, CTR, conversion, retention, LTV) and provide actionable insights
  • A/B test CRM content, timing, and channels to continuously improve performance
  • Ensure CRM communications comply with iGaming regulations and responsible gaming policies
  • Maintain high-quality CRM content, personalization, and localization where needed
Required Qualifications:
  • 2+ years of experience as a CRM Specialist, preferably in the iGaming industry
  • Hands-on experience with Customer.io (mandatory)
  • Strong understanding of player lifecycle, retention mechanics, and engagement strategies in iGaming
  • Experience with segmentation, automation, and behavioral triggers
  • Analytical mindset with experience working with metrics and dashboards
  • Ability to work with large datasets and collaborate with BI/Analytics teams
  • Strong attention to detail and structured approach to campaign management
  • Good written communication skills in English
Note:

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