Overview

Magic Travels DMC is looking for a CRM specialist/Project manager.

Responsibilities:
  • Plan, execute, and optimize multi-channel CRM campaigns using Back-office tools.
  • Develop and maintain customer segmentation models based on player behavior, preferences, and lifecycle stages.
  • Analyze campaign results, generate actionable insights, and report on CRM performance.
  • Manage bonus mechanics, promotional offers, and customer incentives to maximize retention.
  • Maintain a CRM campaign calendar, ensuring timely execution of promotional events and engagement activities.
  • Work closely with Marketing, Risk Management, Product, and Customer Support teams to improve customer engagement strategies.
  • Monitor campaign performance, generate insights, and optimize CRM strategies based on data-driven analysis.
  • Continuously analyze player behavior and feedback to improve engagement and customer satisfaction.
Required Qualifications:
  • Strong knowledge of CRM tools, Back-office systems, and reporting tools (Excel proficiency required)
  • Strong problem-solving skills with the ability to interpret data and drive actionable insights
  • Understanding of bonus mechanics, retention strategies, and player lifecycle management
  • High level of accuracy in campaign execution, reporting, and compliance adherence
  • 2+ years of experience in CRM, Retention Marketing, or Customer Engagement (preferably in iGaming)
  • English Level B1 and above
  • Ability to work cross-functionally and effectively communicate with internal stakeholders
Please note: Our intelligent job search engine discovered this job and republished it for your convenience. Please be aware that the job information may be incorrect or incomplete. The job announcement remains the property of its original publisher. To view the original job and its full details, please visit the job's URL on the owner’s page.

Please clearly mention that you have heard of this job opportunity on https://ijob.am.