Overview

Lynon is looking for a Digital Analytics Manager.

Responsibilities:
  • Set up and manage tracking systems using tools like Google Tag Manager (GTM), Google Analytics, and other relevant platforms, ensuring accurate data collection for all media placements, including programmatic partners
  • Implement pixels, retargeting, and conversion tracking for digital marketing campaigns, focusing on lead generation and attribution
  • Create centralized and separate real-time reporting for each campaign using Looker (or similar data visualization tools), providing clear insights for stakeholders
  • Consistently monitor and analyze digital performance metrics, using Python and SQL to generate actionable insights and optimization strategies for ongoing campaigns
  • Collaborate with marketing, media buying, and content teams to optimize campaign performance for maximum ROI, ensuring all tracking is measurable and functioning properly
  • Support A/B testing and experiment analysis, providing insights and recommendations for optimization
Required Qualifications:
  • Minimum 3 years of experience in Marketing or Business Data Analytics
  • Strong expertise in setting up tracking systems (GTM, Google Analytics) and implementing conversion tracking and retargeting strategies
  • Proficiency in using data visualization platforms like Looker to deliver real-time, centralized, and campaign-specific reports
  • Advanced knowledge of Python and SQL for data analysis and reporting
  • Ability to turn complex data into actionable optimization plans, with experience in lead generation tracking and campaign attribution
  • Strong communication skills, with the ability to collaborate cross-functionally with technical, marketing, and media teams
  • Fluent in English and Russian (both spoken and written)
  • Experience in B2B and iGaming industries is a plus
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