Overview

Responsibilities:
  • Own strategy and execution of full-funnel LinkedIn and Google Ads campaigns, from awareness to conversion
  • Build ICP-driven targeting and creative; test new formats and messaging to improve performance
  • Build and optimize landing pages to capture and convert leads
  • Continuously test and optimize ad creatives, targeting, and landing pages to improve results
  • Optimize budgets to improve efficiency and pipeline impact
  • Report on pipeline impact, conversion rates, and marketing-sourced opportunities
  • Own social media presence and ensure Krisp shows up consistently across platforms and campaigns
Required Qualifications:
  • 5+ years of experience in paid media/demand gen with a focus on B2B SaaS
  • Deep, hands-on knowledge of LinkedIn and Google ads, RTB and strategies
  • Proven ability to independently run multi-channel campaigns with measurable results
  • Understanding of B2B sales/marketing funnels and pipeline dynamics
  • Analytical mindset with experience using data to guide decisions
  • Familiarity with tools like HubSpot, Salesforce, and Apollo
  • Clear communicator, self-starter, and strong collaborator across functions
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