Overview
SoftConstruct is looking for a Digital Marketing Specialist.
Responsibilities:
- Conduct market research and analyze data to identify target audiences and optimize campaign performance
- Collaborate with cross-functional teams to develop and implement integrated marketing campaigns
- Write and edit engaging copy for marketing materials, including website content, blog posts, social media updates, and email campaigns
- Monitor and analyze website traffic and user behavior to identify opportunities for improving website performance and user experience
- Manage website content in 13 languages, ensuring that it is accurate-to-date, and aligned with our brand messaging and marketing objectives
- Optimize website content for search engines, using keyword research and other SEO techniques
- Monitor website security, uptime, and performance, and work with technical teams to resolve any issues that arise
Required Qualifications:
- Bachelor's degree in Marketing, Business, Advertisement or similar field
- At least 3 years experience as a digital marketing specialist
- Knowledge of English language is essential
- Knowledge of Blockchain, Cryptocurrency, and NFT-s industry is a plus
- Experience in using digital marketing software
- Experience in using google ads and google analytics
- Knowledge of website content management systems(CMS)
- Excellent knowledge of verbal and written communication skills
- Proficiency using SEO tools
- Strong analytical skills and data-drive thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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