Overview

As a Digital PR Research & Ideation Specialist, you’ll be the creative mind behind our most impactful campaigns. Your job is to uncover the data, trends, and stories that journalists will want to cover — and turn those insights into ideas that earn backlinks and media attention for our clients.

Responsibilities:
  • Researching industry trends, news cycles, and niche topics to uncover campaign opportunities
  • Identifying seasonal, national, and global events to align campaigns with timely hooks
  • Sourcing credible data from studies, reports, and databases that can form the basis of campaigns
  • Brainstorming and developing unique campaign concepts with a focus on newsworthiness
  • Creating detailed campaign briefs for the outreach and content teams to executeCollaborating with designers, writers, and outreach specialists to ensure ideas are clear and actionable
  • Monitoring competitor campaigns and industry publications to stay ahead of the curveContinuously refining ideation processes to increase campaign success rates
Required Qualifications:
  • Experience in Digital PR, content marketing, or creative research roles
  • Strong research and analytical skills — you know where and how to find valuable data
  • Creativity and the ability to transform insights into compelling, newsworthy ideas
  • Excellent written and verbal communication skills in English
  • The ability to spot trends before they peak and think like a journalist
  • Strong organizational skills and attention to detail
  • Ability to work independently and collaborate with cross-functional teams
Benefits:
  • Hybrid, flexible work — wherever you are, we care about results
  • Projects from a wide variety of industries
  • Growth potential and long-term opportunities
  • A collaborative, supportive, and fun team culture
  • Access to premium SEO tools and learning resources
  • Weekly training sessions and knowledge-sharing meetings.
  • Extra paid days off, separate from regular vacation days.
  • Fun team-building activities and events to build strong connections
Note:

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