Overview

At TCF, Google Ads drives a big share of the growth we deliver for crowdfunding and e-commerce clients. As our Google Ads specialist, you’ll own the full strategy across Search, Performance Max, Shopping, Display, and YouTube, turning performance data into scaling decisions that move ROAS and CPA. You’ll be the person leadership trusts for the audit that finds the next 10%, not just the report that describes it. If you think in structured tests and real budgets rather than gut calls, this role might be for you.

Responsibilities:
  • Own end-to-end Google Ads strategy across Search, Performance Max, Shopping, Display, and YouTube, aligned with business goals.
  • Build and manage campaign structures, bidding strategies, and budget allocation to hit ROAS and CPA targets.
  • Run structured testing on bidding strategies, audiences, and ad copy, and turn results into scaling decisions.
  • Analyze complex performance datasets to uncover trends, optimize budget allocation, conduct comprehensive account audits, and deliver high-level strategic recommendations to leadership.
  • Troubleshoot complex issues across tracking infrastructure, compliance, and campaign delivery to keep operations running smoothly at scale.
  • Present performance results and strategy recommendations to stakeholders.
  • Stay ahead of Google Ads platform changes and adjust account strategy accordingly.
Required Qualifications:
  • 5+ years managing Google Ads accounts
  • Proven track record improving ROAS or CPA across multiple accounts or industries.
  • Deep hands-on expertise across Search, Performance Max, Shopping, Display, and YouTube campaign types
  • Proven knowledge of Google Merchant Center, Google Analytics (GA4), and Google Tag Manager, including tracking and attribution setups.
  • Strong command of Google Ads bidding strategies
  • Comfortable reading and explaining performance data
  • Experience managing multiple accounts simultaneously
  • Experience to manage significant budgets with a focus on profitability and strategic allocation
  • Experience with automation tools (Ads Scripts, API workflows etc..)
Benefits:
  • Competitive Salary
  • 1-Month Work & Travel Opportunity (per year)
  • Health Insurance or Gym Packages
  • Optional Remote Fridays
  • Paid Day-Offs
  • Specialized Library & Online Courses
  • Weekly Internal Trainings & Knowledge Sharing
  • Mentorship from Founders & Industry Experts
  • Personal Development Plans & Semi-Annual Assessments
  • Access to Global Communities & Industry Events
  • Internal Career Acceleration Program
  • Innovation Challenges
Technologies:
  • Google Ads
  • Google Merchant Center
  • Google Analytics
  • GA4
  • Google Tag Manager
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