Overview

We are looking for a Head of Digital Marketing Department to join our team.
The ideal candidate will have a strong digital marketing background, a strategic mindset, and excellent leadership skills. You’ll collaborate with cross-functional teams to ensure optimal performance and data-driven decision-making.

Responsibilities:
  • Develop and implement digital marketing strategies to ensure user engagement, and maintain engagement across the Company’s digital platforms, including paid media, SEO, social media, content marketing, etc.
  • Define monthly/quarterly content promotion strategies, approve action plans, and monitor their execution across social platforms by introducing engaging content and campaigns that will increase brand awareness and customer engagement
  • Oversee the planning, execution, and improvement of paid media campaigns (PPC, display, social advertising) to ensure maximum ROI and customer engagement
  • Develop and monitor SEO strategies to increase organic traffic, and improve search rankings via effective keyword research and link-building
  • Analyze campaign performance, user behavior, and campaign effectiveness using Google Analytics, other data management platforms, and analytics tools
  • Plan annual, quarterly, and monthly budgets for paid advertising campaigns
  • Provide annual, quarterly, and monthly performance reports, define and measure KPIs
  • Collaborate with relevant units within the Company to increase customer satisfaction through a common strategy
  • Constantly monitor emerging trends, technologies, and tools in digital marketing. Implement innovative strategies to stay ahead of competitors and accelerate growth
  • Supervise and coordinate the department's activity
  • Delegate tasks and supervise their implementation according to the deadlines established. Provide guidance, mentoring, and performance evaluation to ensure efficient execution of objectives
  • Organize and monitor the onboarding process of new hires
  • Ensure all digital marketing activities comply with the RA Law on Advertising, as well as other legislative and regulatory requirements related to the field
  • Perform other functions assigned by the immediate supervisor and arising from the duties of the position
Required Qualifications:
  • Master’s degree in Marketing, Digital technologies, or a relevant field
  • Proven work experience as a Digital marketing unit manager
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Proficient in MS Office (particularly Excel) and data manipulation
  • Excellent knowledge of English and Russian languages
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands-on experience with SEO/SEM, programmatic media-buying, and CRM software
  • Familiarity with web design
  • Experience in data analysis and reporting
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills
  • Analytical thinking with strong math skills
  • Good time management skills, including prioritizing, scheduling, and adapting as necessary
  • Ability to work on multiple projects with different objectives simultaneously
  • The ability to think strategically and develop innovative marketing strategies
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