Overview

Your primary mission will be to establish a high-performing Growth function and drive scalable, sustainable growth in new subscriber acquisition across our key markets (Romania, Russia, English-speaking countries, Germany, etc) and future expansion territories.

Responsibilities:
  • Lead the Growth Function: Manage the internal marketing team, external contractors, and the advertising budget, ensuring optimal allocation across all channels.
  • Scale & Innovate: Scale proven, high-performing channels while cutting underperformers; identify, test, and launch new acquisition channels.
  • CRM Strategy: Build and optimize CRM marketing to nurture leads and maximize lifetime value.
  • Conversion Optimization: Plan and execute A/B tests on landing pages, offers, quizzes, lead forms, and entire sales funnels.
  • Data-Driven Experimentation: Design, launch, and analyze growth experiments to continuously improve performance.
  • Analytics Ownership: Own key metrics including CAC, CPL, ROMI, and conversion rates across all stages of the funnel.
  • Cross-Functional Collaboration: Work closely with the Sales department to improve funnel efficiency and drive revenue.
  • Team Building: Influence team structure, define KPIs for team members, and participate in hiring new specialists.
  • Strategic Planning: Develop and execute a comprehensive Growth Roadmap that aligns with overall business objectives.
Required Qualifications:
  • Proven experience as a Head of Growth, Growth Lead, or Head of Performance.
  • Experience leading and managing a team of 10–15 people.
  • Track record of managing advertising budgets of $30,000+ per month.
  • Demonstrated success in scaling B2C marketing efforts.
  • Strong hands-on experience in Performance Marketing (Meta Ads, Google Ads, etc.).
  • Experience launching new marketing channels and building scalable growth processes from the ground up.
  • Deep understanding of marketing analytics and metrics: CAC, ROMI, CPL, and conversions.
  • Experience managing both external contractors and internal teams.
  • English proficiency at B2 level or higher (working language).
Benefits:
  • 100% remote work in a fast-growing international company.
  • The opportunity to directly influence company strategy and processes.
  • Professional development and career growth in a global environment.
  • A dynamic, supportive, and result-driven team culture.
Nice To Have:
  • Experience in the EdTech industry.
  • Experience working across international markets.
  • Proven experience building and scaling CRM marketing.
  • Experience with subscription-based business models.
  • High ownership mentality – you treat the business as your own.
  • Highly results-oriented and driven by data.
  • Energetic, proactive, and adaptable in a fast-paced environment.
Technologies:
  • Google Sheets
  • Looker Studio
  • Roistat
  • Google Analytics
  • Meta Ads
  • Google Ads
  • CRM systems
  • Email & SMS marketing services
  • Task management systems
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