Overview

TCF is a crowdfunding and e-commerce marketing agency with 70+ team members, partnering with brands to launch and scale products globally. We’re looking for a Head of PR & Influencer Marketing to lead both directions under one roof — a rare operator who can own strategy, manage teams, and deliver results across earned media and creator-driven channels. This is a unified leadership role. You’ll bring deep expertise in either PR or Influencer Marketing — one of these is your core strength — while being capable of overseeing and developing the other. Working closely with the COO, you’ll be responsible for the performance, growth, and operational health of both directions.

Responsibilities:
  • Set the strategy and growth roadmap for TCF's PR and Influencer Marketing directions
  • Own the performance and delivery standards across both client portfolios
  • Develop and maintain playbooks, frameworks, and service standards for both directions
  • Identify cross-direction synergies — where PR amplifies influencer, and vice versa
  • Report on direction-level KPIs to the COO and contribute to agency-wide planning
  • Directly manage and develop individual team members across both PR and Influencer teams
  • Set clear KPIs, run regular performance reviews, and build a culture of ownership and growth
  • Ensure cross-functional alignment with copy, design, video, and client-facing teams
  • Build capacity and hiring pipelines as both directions scale
  • Act as the senior point of contact for key PR and influencer accounts
  • Lead campaign strategy, creator/media selection, briefing, and performance tracking
  • Own outreach quality, placement standards, and influencer relationship management
  • Prepare and present performance reports with clear insights and growth recommendations
Required Qualifications:
  • 5–6 years of marketing experience in international companies, preferably in PR and/or Influencer Marketing, with deep expertise in at least one of these fields
  • Proven track record of running successful campaigns: product launches, earned media, or creator-led activations
  • At least 2 years managing a team — you know how to hire, develop, and hold people accountable
  • Comfortable owning a direction end-to-end: strategy, execution, client communication, and reporting
  • Data-oriented: you track what matters, identify what's working, and make decisions from it
  • Excellent communicator in English — written and verbal — able to manage clients and brief teams clearly
  • Agency background strongly preferred; you're used to running multiple accounts simultaneously
Benefits:
  • Competitive Salary
  • 1-Month Work & Travel Opportunity (per year)
  • Health Insurance or Gym Packages
  • Optional Remote Fridays
  • Paid Day-Offs
  • Specialized Library & Online Courses
  • Weekly Internal Trainings & Knowledge Sharing
  • Mentorship from Founders & Industry Experts
  • Personal Development Plans & Semi-Annual Assessments
  • Access to Global Communities & Industry Events
  • Internal Career Acceleration Program
  • Innovation Challenges
Nice To Have:
  • Experience bridging PR and influencer as integrated channels within a single campaign
Note:

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